Piggieback Blog

Piggieback is a marketing communications consulting company based in Melbourne, Australia. Our blog will share with you useful tips, and trends in the market and news from the team at Piggieback.

Tuesday, 21 May 2013

Moving your Small Business online - Part 4: Paid Advertising Online

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Welcome to the 4th and final part of this blog series on tips for moving your business into the online and digital space.  This post discus...
Saturday, 18 May 2013

Moving your Small Business online - Part 3: LinkedIn, Meet-Up, Email Marketing

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Continuing with our tips for moving your business into the online space, let's look at what businesses should consider having a Compan...
Tuesday, 14 May 2013

Moving your Small Business online - Part 2: Twitter, Pinterest and Instagram

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Continuing with our tips for moving your business into the online space, let's look at what businesses should consider having a Twitte...

Moving your Small Business online - Part 1: Websites and Facebook

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Over the next few blog posts we will be outlining the ways in which small businesses can move their businesses into the online space.  To...
Wednesday, 30 January 2013

#Hashtags: Why are they everywhere?

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Hashtags are very 2012. Infact, "hashtag" was the word of the year in 20 12 accordi ng to the American Dialect Society . S...
Thursday, 15 November 2012

Creating a Logo

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Hi Friends, A strong brand identity is crucial for building brand awareness and brand recall. It is easy to get caught up with what col...
Sunday, 4 November 2012

What makes a good brand?

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What is a good brand? A good brand is always the customers’ preferred choice. It stays “top-of-mind” whenever the customer is presented w...
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